Context:

Cadillac Fairview (CF) owns commercial real estate across Canada, including CF-branded malls such as CF Toronto Eaton Centre.

As an official partner of the Canadian Olympic Committee, CF is committed to inspiring the next generation of Canadian athletes.

Problem:

Canadian children are less active than ever. With 65% getting less than an hour of physical activity per day, and 83% spending more than two hours on screens daily.

Solution:

To inspire Canadian kids to increase their physical activity levels, Cadillac Fairview and the Canadian Olympic Committee invested in building and revitalizing play spaces across Ontario through their CF Play Makers Program.