Explore my work
I help leading Canadian brands connect with thousands of customers through national campaigns, social concepts, television, radio, and activations.
I also work with businesses to create valuable long-form content. From blog posts, to case studies, eBooks, newsletters, and landing pages, I write for a wide range of niche audiences, including fashion lovers, wellness enthusiasts, developers and C-suite decision-makers.
Filter by:
Brand campaigns
Wendy’s Canada
Launch campaign and social for the limited-time
Bacon Portabella Mushroom Melt burger.
Brand campaigns
Mastercard Canada
Brand activations for the Toronto Raptors and
Toronto Maple Leafs.
Brand campaigns
Palm Bay Canada
#PalmBirthdaySurprise social campaign.
Brand campaigns
Mike’s Hard Lemonade
Campaign launch video and social concepts for
Mike’s nostalgia flavours.
Brand campaigns
Landish
Awareness emails and Pinterest ads.
Blog posts: Customer audience
Blog: Spring Fashion
National blog post for Cadillac Fairview (CF) shopping centres spotlighting spring fashion trends.
Blog posts: Customer audience
Blog: Fall Fashion
National blog post for Cadillac Fairview (CF) shopping centres highlighting fall fashion trends.
Blog posts: Customer audience
Blog: Sustainable Shopping
National blog post for Cadillac Fairview (CF) shopping centres with tips for shopping sustainably.
Blog posts: Customer audience
Blog: How to Beat the Heat
National blog post for Cadillac Fairview (CF) shopping centres with tips for staying cool in the summer heat.
Blog posts: Customer audience
Blog: Packing Tips
National blog post for Cadillac Fairview (CF) shopping centres featuring travel packing tips.
:Landing page: Customer audience
Landing Page: Mother’s Day Gifts
Gift guide for Cadillac Fairview (CF) shopping centres highlighting Mother’s Day gift ideas.
Landing page: Business audience
Landing Page: Retail Strategies
Landing page for eCommerce decision-makers showcasing Northern’s omnichannel expertise.
Landing page: Business audience
Landing Page: Retail Webinar
Webinar landing page for eCommerce decision-makers ahead of the holiday season.
Web copy: Public service & business audience
Sell Sheet: OnPoint Search
Product guide explaining the benefits and set-up for Northern’s OnPoint Search platform.
Blog post: Business audience
Blog: eCommerce Loyalty
Blog post for eCommerce decision-makers with three strategies for boosting loyalty and sales.
Blog post: Business audience
Blog: eCommerce Holiday Data
Blog post with strategies for eCommerce decision-makers to use their customer data to drive loyalty.
Blog post: Business audience
Blog: eCommerce Friction
Blog post with strategies for eCommerce decision-makers to improve customer experiences and sales.
Blog post: Business audience
Blog: Performance Creative Strategies
Blog post for eCommerce decision-makers about reaching their audience with a Performance Creative strategy.
Blog post: Business & public service audience
Blog: Design Systems
Blog post with strategies for decision-makers to improve team efficiency using design systems.
Blog post: Business audience
Blog: GA4 Data Insights
Blog post with strategies for decision-makers to access deeper insights using Google Analytics 4.
Blog post: Public service audience
Blog: Guided Pathways
Blog post for Higher Ed decision-makers about how to increase enrollment using the Guided Pathways model.
Blog post: Public service audience
Blog: AI Chat
Blog post for Public Service decision-makers about how to use AI chat options to improve their user experiences.
Case study
Case Study: Olympic College
Higher ed case study about how Northern’s work for Olympic College led to a 9% enrollment increase.
Case study
Case Study: Quick Train Canada
Case study about how Northern’s work for Quick Train Canada helped exceed their enrollment goals.
Case study
Case Study: UW Bothell
Higher ed case study about how Northern’s work for UW Bothell simplified their website and student experience.
Case study
Case Study: Greater Dayton RTA
Case study about how Northern’s work for Greater Dayton RTA helped improve user experiences.
Explore my work
I’ve helped leading brands connect with thousands of customers through national campaigns, social concepts, television, radio, and activations.
I also work with businesses to create valuable long-form content. From blog posts, to case studies, eBooks, newsletters, and landing pages, I’ve written for a wide range of niche audiences, including fashion lovers, wellness enthusiasts, developers and C-suite decision-makers.
Filter by:
Blog posts: Customer audience
Blog: Spring Fashion
National blog post for Cadillac Fairview (CF) shopping centres spotlighting spring fashion trends.
Blog posts: Customer audience
Blog: Sustainable Shopping
National blog post for Cadillac Fairview (CF) shopping centres with tips for shopping sustainably.
Blog posts: Customer audience
Blog: Fall Fashion
National blog post for Cadillac Fairview (CF) shopping centres highlighting fall fashion trends.
Blog posts: Customer audience
Blog: How to Beat the Heat
National blog post for Cadillac Fairview (CF) shopping centres with tips for staying cool in the summer heat.
Blog posts: Customer audience
Blog: Packing Tips
National blog post for Cadillac Fairview (CF) shopping centres featuring travel packing tips.
Blog post: Public service audience
Blog: Chatbots vs. Conversational Agents
Blog post for Public Service decision-makers about how to use AI to improve their user experiences.
Blog post: Business audience
Blog: eCommerce Loyalty
Blog post for eCommerce decision-makers with three strategies for boosting loyalty and sales.
Blog post: Business audience
Blog: eCommerce Holiday Data
Blog post with strategies for eCommerce decision-makers to use their customer data to drive loyalty.
Blog post: Business audience
Blog: eCommerce Friction
Blog post with strategies for eCommerce decision-makers to improve customer experiences and sales.
Blog post: Business audience
Blog: Performance Creative Strategies
Blog post for eCommerce decision-makers about the benefits of omnichannel fulfillment.
Blog post: Business & public service audience
Blog: Design Systems
Blog post with strategies for decision-makers to improve team efficiency using design systems.
Blog post: Business audience
Blog: GA4 Data Insights
Blog post with strategies for decision-makers to access deeper insights using Google Analytics 4.
Blog post: Public service audience
Blog: Guided Pathways
Blog post for Higher Ed decision-makers about how to increase enrollment using the Guided Pathways model.
Explore my work
I help leading Canadian brands connect with thousands of customers through national campaigns, social concepts, television, radio, and activations.
I also work with businesses to create valuable long-form content. From blog posts, to case studies, eBooks, newsletters, and landing pages, I write for a wide range of niche audiences, including fashion lovers, wellness enthusiasts, developers and C-suite decision-makers.
Filter by:
Brand campaigns
Wendy’s Canada
Launch campaign and social for the limited-time
Bacon Portabella Mushroom Melt burger.
Brand campaigns
Mastercard Canada
Brand activations for the Toronto Raptors and
Toronto Maple Leafs.
Brand campaigns
Palm Bay Canada
Social campaign and branded social posts.
Brand campaigns
Mike’s Hard Lemonade
Campaign launch video and social concepts for Mike’s nostalgia flavours.
Brand campaigns
Landish
Awareness emails and Pinterest ads.
Explore my work
I help leading Canadian brands connect with thousands of customers through national campaigns, social concepts, television, radio, and activations.
I also work with businesses to create valuable long-form content. From blog posts, to case studies, eBooks, newsletters, and landing pages, I write for a wide range of niche audiences, including fashion lovers, wellness enthusiasts, developers and C-suite decision-makers.
Filter by:
Landing page: Business audience
Landing Page: Retail Strategies
Landing page for eCommerce decision-makers showcasing Northern’s omnichannel expertise.
Landing page: Business audience
Landing Page: Retail Webinar
Webinar landing page for eCommerce decision-makers ahead of the holiday season.
Web copy: Public service & business audience
Sell Sheet: OnPoint Search
Product guide explaining the benefits and set-up for Northern’s OnPoint Search platform.
:Landing page: Customer audience
Landing Page: Mother’s Day Gifts
Gift guide for Cadillac Fairview (CF) shopping centres highlighting Mother’s Day gift ideas.
Case study
Case Study: Olympic College
Higher ed case study about how Northern’s work for Olympic College led to a 9% enrollment increase.
Case study
Case Study: Quick Train Canada
Case study about how Northern’s work for Quick Train Canada helped exceed their enrollment goals.
Case study
Case Study: UW Bothell
Higher ed case study about how Northern’s work for UW Bothell simplified their website and student experience.
Case study
Case Study: Greater Dayton RTA
Case study about how Northern’s work for Greater Dayton RTA helped improve user experiences.