Context:

Landish is a Canadian wellness brand that offers natural, high-quality collagen and functional blends with health benefits.

Problem:

Our target audience didn’t know what Landish was, or the benefits associated with their somewhat unconventional products. These include a protein powder made from crickets, and decadent drink mixes for chai lattes and hot chocolates containing nutritious functional mushrooms.

Solution:

Lean into the unconventional nature of the products as key differentiators, creating intrigue and encouraging further investigation into the brand.