Mastercard Canada: Memorable Memorabilia
Context:
When two Toronto teams made it to the playoffs — the Toronto Maple Leafs, and the Toronto Raptors — Mastercard Canada asked us to help them do something special to commemorate the moment.
Problem:
Playoff game days are incredibly exciting, and like all fun things, they seem to go by in a flash. We were tasked with finding a way to connect Mastercard to game day in a unique way that would integrate the brand into fans’ memories.
Solution:
We came up with an idea for a clothing-customization activation that would give fans a piece of memorabilia that was just as unique as their experience on game night.
Team-Specific Designs
We created limited-edition team-specific designs that could be screen-printed onto t-shirts and patches that could be added to just about anything.
Toronto Maple Leafs
Toronto Raptors
Game Day Activations
On game days, our team set up an activation that encouraged fans to customize their own clothing, and provided t-shirts, with our team-specific screen prints and patches. Each fan walked away with a completely unique piece of memorabilia from these historic games.
Activation Extension
When the Raptors won the playoffs, our team handed out limited edition versions of the Raptors designs on commemorative t-shirts and hoodies. We played animated versions of the designs on out of home screens in Yonge and Dundas Square, integrating Mastercard Canada into the celebration in an authentic way.
