Palm Bay: #PalmBirthdaySurprise
Context:
Palm Bay is a sweet cooler perfect for gatherings and celebrations alike.
Problem:
During the mandatory 2020 quarantines, there were no celebrations, no gatherings, and even worse, many people were forced to spend milestones like their birthdays without the people they love.
Solution:
We gave people the chance to celebrate from afar with their friends — with a #PalmBirthdaySurprise.
See results at the bottom of this page!
Launch Post
We kicked off the campaign on social with a post inviting people to tag their friends with upcoming birthdays
for a chance to win a birthday surprise from Palm Bay.
Delivering the #PalmBirthdaySurprise
After receiving significant engagement on a post with a gift card reward, some restrictions were lifted and we successfully delivered the first curated gift box of the campaign.
The campaign proved very popular, and continuing to garner engagement. Winners were gifted with a custom Palm Bay cooler, then a curated gift set for a cozy night in.
#PalmHolidays
The campaign was so successful, the brand decided to extend it into the holiday season, updating the hashtag to #PalmHolidays. We created themed merchandise to correspond with themes each month.
Results
The #PalmBirthdaySurprise campaign surpassed our original entry goals by 230% and earned Palm Bay over 5000 new followers on social.
During a time when everyone was forced to isolate, Palm Bay helped bring friends together from afar and cemented itself as a drink for every kind of celebration.
✔ 10,000 entries — 230% higher than goal of 3,000
✔ 127,000 earned impressions
✔ 5,000,000+ total impressions
✔ 5,000+ new social followers